![]() It's a step in the wrong direction and I think it's something we need to continue to fight for. ![]() ![]() Any reversal there is terrible, just like the reversal to say that Comcast and AT&T and similar companies can also get into the game of collecting our data and monitoring us and showing us tailored ads. Net neutrality is a term that people don't necessarily understand, but it just means equal access to information and equal access to services that provide information. WIRED: What do you think of the proposed change to net neutrality? What is happening today is way beyond what we would think as being prudent or right at any one time. It's wrong.Ī few years back I remember having discussions on what we could collect and how we could use it. It's not their equal right to our private information. Opera is a secure, innovative browser used by millions around the world with a built-in ad blocker, free VPN, units converter, social messengers, battery saver and much more - all for your best browsing experience. Shouldn't ComCast and AT&T be able to do the same?" That's just making the problem bigger. Opera is a Norwegian company that's been in the business of making web browsers and applications since 1994. Its saying: “So Facebook and Google can collect all this information and target you with ads. The trouble is, the US is heading in the wrong direction. I think you would see an effect if the EU was to put laws in place that would put stricter privacy rules and targeting rules. JvT: Most of the larger companies are US based so, in a lot of ways, the US has the say. WIRED: Who could tell the tech companies to stop tracking? This is not only about irritating ads – about things that you looked at or bought two weeks ago following you around on sites – it's about the potential of analysing who you are. Then there are politicians who think privacy isn't important, that no-one cares about privacy. On the technical side, when you have a company it's so easy to say: “We're just doing what the customer wants and the paying customer wants more targeting.” And it's a slippery slope. Read more: Google's ad-tracking just got more intrusive. Partly that’s because we have let privacy go out the window and I think we need to reverse that. The tools we made for the internet are being misused. That's a problem if we want to make sure quality content continues to be freely available and that's crucial because when quality content is removed it can be replaced by content that is, in the worst case, simply propaganda. At the same time it reduces the value of news sources because they compete for clicks: they become clickbait. They can get your ads as tailored as possible. The fact you can target people in the extent you can today is great for advertisers. Part of the problem is actually lack of privacy.
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